This is a 15 week group project we developed in our Advertising Strategy course at Kent State University for our client /World Wildlife Fund. This work is our final strategy articulation we manifested through our marketplace analysis, competitive and brand audits, consumer overviews, and primary and secondary research; all to gravitate a strategy towards the overall objective to get fourteen to twenty-four year olds to take action to better the planet in accordance to WWF's 2018 Living Planet Report.