Chapter 11 - Managing Products, Services, and Brands (continued)
NOTE 1: This is the "snow day" version of the lecture. Choose your format to view (or listen to) Lecture 17.
NOTE 2: This lecture ends the material for Mini-test 8. It will cover Lectures 16 and 17 (including Business/Marketing in the News) and the textbook from page 253 to page 284.