Chapter 19 - Using Social Media to Connect with Consumers
Chapter 18 - Advertising, Sales Promotions, and Public Relations
(finish)
Note: This lecture
completes the material for Mini-test 12. It will cover Lectures 24 and
25 (including Marketing in the News) and the textbook
from the middle of page 449 to page 506. This
mini-test closes on 5/1
at 11 p.m.
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