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2021 Fall, MKTG 25010 - Lecture 23
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Lawrence Marks
November 17th, 2021
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Chapter 16 - Retailing and Wholesaling (Finish
)
Chapter 18 Integrated Marketing Communications (Begin)
The Lecture ends on Page 249 of the Lecture Notes and Page 487 of the Textbook.
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retailing
integrated marketing communication
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