Chapter 14 - Arriving at the Final Price
Chapter 13 - Building the Price Foundation (Finish)
Note: This
lecture
completes the material for Mini-test 9. It will cover Lectures 18 and
19 (including Marketing in the News) and the textbook from page 322 to
page the middle of page 357. This mini-test closes on 4/10 at 11 p.m.
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