Chapter 19 - Using Social Media to Connect with Customers
Chapter 18 - Advertising, Sales Promotion and Public Relations
Chapter
17 - Integrated Marketing Communications and Direct Marketing (finish)
NOTE:
This
completes the material for Mini-test 8. The mini-test will cover
Lectures 15
and 16 (including Marketing in the News) and the textbook from the bottom of page 414 to page 506.
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