Chapter 9 - Segmentation, Targeting, Forecasting (Finish)

NOTE 1: This lecture completes the material for Mini-test 6. It will cover Lectures 12 and 13 (including Marketing in the News) and the textbook from the middle of page 206 to the middle of page 245.
NOTE 2:  This concludes the material that will be covered on the midterm exam.  The midterm will cover Lectures 1 to 13 (without any Marketing in the News questions) and the Textbook from page 1 to page 245,  which is what is covered in mini-test 1 to 6.

REVIEW this material with the REVIEW TESTS on the class website.