Chapter 7 - Understanding & Reaching Global Consumers and Markets (Finish)
Chapter 8 - Marketing Research: From Consumer Insights to Actions (Begin)
This lecture ends with page 116 in the Lecture Notes and page 219 in the textbook.
NOTE: Midterm #1 opened at 8 a.m. on Tuesday, February 23 with the last log on
Monday, March 1 at 5:00 p.m. Eastern Time using Proctorio.