Chapter 10 - New Product Development
Chapter 9 - Market Segmentation, Targeting, and Positioning (Finish)
NOTE: This concludes the material that will be on Mini-test 7.
It will cover Lectures 14 and 15 and the textbook
from the middle of page 250 to page 274 (including Business/Marketing in
the News).
It will OPEN by 5 pm on Thursday, October 11 and will CLOSE at MIDNIGHT
on Sunday, October 21.