Chapter 5 - Understanding Consumer Behavior (Continue)
Lecture 9 ends on page 89 of the Lecture Notes and on page 142 of the Textbook.
Note:
The battery on the mic began to die out at around 50 minutes into the
Lecture. From when the problem became significant, I have edited in
about 15 minutes from the Fall lecture. The content is very similar,
but there could be some small discrepancy with the Lecture Notes. I
replaced the battery and we finish the Lecture with today's class
material.