2023 Spring, MKTG 25010 - Lecture 14, Mar 2

From Lawrence Marks March 2nd, 2023

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Chapter 9 - Segmentation, Targeting, and Positioning (STP)

1. Lecture 14 ends on page 133 of the Lecture Notes and on page 252 of the Textbook.

This ends the material for Mini-test 7.

2. Mini-test 7 covers Lectures 13 and 14, which is pages 116 to 133 of the Lecture Notes, pages 206 to 252 of the Textbook, and Business/Marketing in the News.

Mini-test 7 Opens at 8 a.m. on Friday, March 3 and CLOSES at 11:59 on Tuesday, March 7.

Tags: segmentationtargeting

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2023 Spring, MKTG 25010 - Lecture 14, Mar 2

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