Chapter 9 - Segmentation, Targeting, and Positioning (STP)
1. Lecture 14 ends on page 133 of the Lecture Notes and on page 252 of the Textbook.
- This ends the material for Mini-test 7.
2.
Mini-test 7 covers Lectures 13 and 14, which is pages 116 to 133 of
the Lecture Notes, pages 206 to 252 of the Textbook, and
Business/Marketing in the News.
- Mini-test 7 Opens at 8 a.m. on Friday, March 3 and CLOSES at 11:59 on Tuesday, March 7.
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