Chapter 8 - Marketing Research (Continue)
1. Lecture 13 ends on page 125 of the Lecture Notes and on page 235 of the Textbook.
- When technology works, it is fantastic. When it fails, it is less so.
- Today we did not capture the "instructor video" of me in the classroom.
- I have replaced the missing images with some still pictures. [not very important for the audio version, eh?]
2.
Mini-test 6 CLOSES TONIGHT at 11:59 p.m.- It covers Lectures 11 and 12, which is pages 97 to 116 of the Lecture Notes, pages 159 to 206 of the Textbook, and Business/Marketing in the News (be sure to review the "corrected" Housekeeping Slide for Lecture 11 on Connect).
3.
Midterm 1 CLOSES at 5 p.m. tomorrow (Wednesday, March 1).