Chapter 7 - Understanding and Reaching Global Consumers and
Markets (Finish)
Chapter 8 - Marketing Research (Begin)
1. Lecture
12 ends on page 116 of the Lecture Notes and on page 206 of the Textbook.
- This ends
the material for Mini-test 6.
2. Mini-test
6 covers Lectures 11 and 12, which is pages 97 to 116 of the Lecture
Notes, pages 159 to 206 of the Textbook, and Business/Marketing in the News (be
sure to review the "corrected" Housekeeping Slide for Lecture 11 on
Connect).
- Mini-test 6
opens at 8 a.m. on Friday, Feb. 24 and CLOSES at 11:59 p.m. on
Tuesday, Feb. 28.
3.
Midterm 1 CLOSES at 5 p.m. on Wednesday, March 1.