2023 Spring, MKTG 25010 - Lecture 11, Feb 21 - Kent State University

2023 Spring, MKTG 25010 - Lecture 11, Feb 21

From Lawrence Marks

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Chapter 6 - Understanding Organizations as Customers (Finish)
Chapter 7 - Understanding and Reaching Global Consumers and Markets

1. Lecture 11 ends on page 106 of the Lecture Notes and page 180 of the Textbook.

This begins the mateial for MIDTERM 2

2. Midterm 1 (17% of your grade) opens at 8 a.m. tomorrow (Wednesday, February 22) and CLOSES at 5 p.m. on Wednesday, March 1.

It covers Lectures 1 to 10, pages 1 to 97 of the Lecture Notes, and pages 1 to 159 of the Textbook, without any Business/Marketing in the News questio

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