Chapter 5 - Understanding Consumer Behavior (Finish)
Chapter 6 - Understanding Organizations as Customers (Begin)
1. Lecture 10 ends on page 97 of the Lecture Notes and page 159 of the Textbook.- This ends that material that will be on Mini-test 5 AND on Midterm 1.
2. Mini-test 5 will
cover Lectures 9 and 10, pages 85 to 97 of the Lecture Notes, pages 136
to 159 of the Textbook, and Business/Marketing in the News.
- Mini-test 5 OPENS at 8 a.m. on Friday, February 17 and CLOSES at 11:59
p.m. on Tuesday, February 21
3. Midterm 1 will
cover Lectures 1 to 10, pages 1 to 97 of the Lecture Notes, and pages 1
to 159 of the Textbook, without any Business/Marketing in the News
questions.
- Midterm 1 opens at 8 a.m. on Wednesday, Februrary 22 and CLOSES at 5 p.m. on Wednesday, March 1.
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