Chapter 1 - Creating Customer Relationships and Value through Marketing
Lecture 2 ends on Page 30 of the Lecture Notes and in the middle of Page 16 of the Textbook.
Note 1: This ends the material for Mini-test 1.
- Mini-test
1 will cover Lectures 1 and 2, from page 1 to 30 of the Lecture Notes,
page 2 to the middle of 16 in the Textbook, and Business/Marketing in
the News.
- Mini-test 1 opens on Friday, January 20 at 8 a.m. and CLOSES on Tuesday, January 24 at 11:59 p.m.