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2023 Fall, MKTG 25010 - Lecture 3
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Lawrence Marks
August 28th, 2023
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Chapter 1 - Creating Customer Relationships and Value through Marketing (Finish)
.
Chapter 2 - Developing Successful Organizational and Marketing Strategies (Begin)
Lecture 3 ends on page 38 of the Lecture Notes and page 33 of the Textbook.
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creating customer value through marketing.
marketing strategies
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