Lecture 27 finishes Chapter 18 - Integrated Marketing Communications and Direct Marketing and begins Chapter 19 - Advertising, Sales Promotion, and Public Relations.
Lecture 27 ends on page 258 of the Lecture Notes and on page 537 of the Textbook.
* This is the beginning of the material for the ungraded Mini-test 14 REVIEW ONLY test.
* You can use it to study for the Final Exam.