Chapter 16 - Retailing and Wholesaling (Finish) Chapter 18 - Integrated Marketing Communications and Direct Marketing (Begin)
Lecture 26 ends on page 243 of the Lecture Notes and on page 502 of the Textbook.
This is the end of the material for Mini-test 13.
Mini-test
13 covers Lectures 25 and 26 (including Business/Marketing in the
News), which is pages 220 to 243 of the Lecture Notes and pages 427 to
502 (Skipping Chapter 17 for now) in the Textbook.
Mini-test 13 opens at 8 a.m. on Tuesday, November 21 and CLOSES on TUESDAY, November 28 at 11:59 p.m.