Chapter 14 - Arriving at the Final Price (Finish) Chapter 15 - Managing Marketing Channels and Supply Chains (Begin)
Note 1: Lecture 24 ends on page 220 of the Lecture Notes and on page 427 of the Textbook.
Note 2: Lecture 24 is the end of the material on Mini-test 12.
Mini-test
12 covers Lecture 23 and 24 (including Busines/Marketing in the News),
which is pages 178 to 220 in the Lecture Notes and pages 335 to 427 in
the Textbook WITHOUT pages 408 to 415. Those pages cover the Financial
Aspects of Marketing and may be of interest to some students!
Mini-test 12 opens at 8 a.m. on Tuesday, November 14 and Closes at 11:59 p.m. on Sunday, November 19.