2023 Fall, MKTG 25010 - Lecture 20 Oct 30

From Lawrence Marks October 30th, 2023

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Chapter 11 - Managing Successful Products, Services, and Brands (Finish)
Chapter 12 - Managing Services (Begin)

Lecture 20 ends on page 178 in the Lecture Notes and on page 335 of the Textbook.

This ends the material for Mini-test 10 AND for Midterm 2.

Mini-test 10 covers Lecture 19 and 20 (including Business/Marketing in the News),which is pages 160 to 178 of the Lecture Notes and pages 307 to 335 of the Textbook.

Midterm 2 covers Lectures 11 to 20 (without Business/Marketing in the News) which is pages 91 to 178 of the Lecture Notes and pages 162 to 335 in the Textbook.

Tags: managing productsmanaging services

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2023 Fall, MKTG 25010 - Lecture 20 Oct 30

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