Chapter 11 - Managing Successful Products, Services, and Brands (Finish)
Chapter 12 - Managing Services (Begin)
Lecture 20 ends on page 178 in the Lecture Notes and on page 335 of the Textbook.
This ends the material for Mini-test 10 AND for Midterm 2.
- Mini-test
10 covers Lecture 19 and 20 (including Business/Marketing in the
News),which is pages 160 to 178 of the Lecture Notes and pages 307 to
335 of the Textbook.
- Midterm
2 covers Lectures 11 to 20 (without Business/Marketing in the News)
which is pages 91 to 178 of the Lecture Notes and pages 162 to 335 in
the Textbook.