Chapter 10 - Developing New Products and Services (Finish)
Chapter 11 - Managing Successful Products, Services, and Brands (Begin)
Lecture 18 ends on page 160 of the Lecture Notes and on page 307 of the Textbook.
- This ends the material for Mini-test 9.
Mini-test
9 covers Lectures 17 and 18 (including Business/Marketing in the News),
which is pages 136 to 160 of the Lecture Notes and pages 274 to 307 of
the Textbook.
- Mini-test 9 opens at 8 a.m. on Thursday, October 24 and CLOSES on Sunday, October 29 at 11:59 p.m.
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