Chapter 9 - Market Segmentation, Targeting, and Positioning (Finish)
Lecture 16 ends on page 135 of the Lecture Notes and on page 273 of the Textbook.
Lecture 16 ends the material for Mini-test 8.
- Mini-test
8 covers Lectures 15 and 16, which is pages 123 to 135 of the Lecture
Notes and pages 246 to 273 of the Textbook, including
Business/Marketing in the News.
- Mini-test 8 opens at 8 a.m. on Tuesday, October 17 and CLOSES at 11:59 p.m. on Sunday, October 22.
- Tags
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