Chapter 6 - Understanding Organizations as Customers (Finish)
Chapter 7 - Understanding and Reaching Global Consumers and Markets (Begin)
Lecture 12 ends on page 106 of the Lecture Notes and on page 197 of the Textbook.
This ends the material for Mini-test 6.
- Mini-test
6 covers Lectures 11 and 12, pages 91 to 106 of the Lecture Notes and
pages 162 to 197 of the Textbook (including Business/Marketing in the
News).
- Mini-test 6 OPENS on Tuesday, October 3 at 8 a.m. and CLOSES on Tuesday, October 10 at 11:59 p.m. (to accommodate Fall break).
- Tags
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