2023 Fall, MKTG 25010 - Lecture 11 Sep 27

From Lawrence Marks September 27th, 2023

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Chapter 6 - Understanding Organizations as Customers (Start)

Lecture 11 ends on page 97 of the Lecture Notes and on page 173 of the Textbook.

This begins the material that will be on Mini-test 6 AND on Midterm 2.

Tags: business to business marketing

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2023 Fall, MKTG 25010 - Lecture 11 Sep 27

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