Chapter 5 - Understanding Consumer Behavior (Finish)
Lecture 10 ends on page 90 of the Lecture Notes and on page 161 of the Textbook.
This
ends the material for Mini-test 5, which covers Lecture 9 and 10,
including Business/Marketing in the News, pages 81 to 90 in the Lecture
Notes and pages 140 to 161 in the Textbook.
This ALSO ends the material for Midterm 1.
- Midterm
1 covers Lectures 1 to 10 without Business/Marketing in the News, which
is pages 7 to 90 in the Lecture Notes and pages 1 to 161 of the
Textbook (skipping Appendix A).
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