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Tutorials
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TV2 News
Help
2022 Spring MKTG 25010 - Lecture 17
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Lawrence Marks
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Chapter 11 - Managing Successful Products, Services, and Brands (Begin)
Chapter 10 - New Product Development (Finish)
Note 1: Lecture 17 ends on page 161 of the Lecture Notes and Page 298 of the Textbook.
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