Chapter 3 - Scanning the Marketing Environment (Begin)
Chapter 2 - Developing Successful Organizational and Marketing Strategies (Finish)
Note 1: This lecture ends on page 38 of the Lecture Notes and the middle of page 32 in the Textbook.
Note 2: This ends the material that will be on Mini-test 2.
- Mini-test
2 will cover Lectures 3 and 4, which is pages 28 to 51 in the Lecture
Notes and the top of page 15 to page 79 in the Textbook AND
Business/Marketing in the News.
- It OPENS at 8 a.m. on Friday, 1/28 and CLOSES at 11:58 p.m. on Tuesday, 2/1.
- Tags
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