2022 Spring, MKTG 25010 - Lecture 15, Mar 8

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Chapter 9 - Segmentation, Targeting, and Positioning (Finish)

Note 1: Lecture 15 ends on page 135 of the Lecture Notes and on page 263 of the Textbook.

Note 2: Mini-test 7 CLOSES at 11:59 p.m.