Chapter 9 - Segmentation, Targeting, and Positioning (Begin)
Note 1: Lecture 13 ends on page 129 of the Lecture Notes and on page 250 of the Textbook.
Note 2: This ends the material that will be on Mini-test 7.
- Mini-test 7 will cover Lectures
13 and 14, which is pages 113 to 129 in the Lecture Notes, pages 207 to 250 in the Textbook, and Business/Marketing in the News.
- Mini-test 7 OPENS at 8 a.m. on Friday, Mar. 4 and CLOSES at 11:59 p.m. on Tuesday, March 8.
Note 3: Extra Credit #4 CLOSES TONIGHT at 11:59 p.m.
- Extra Credit #5 OPENS on Friday, March 4 at 8 a.m. and CLOSES on Thursday, March 10 at 11:59 p.m.