Chapter 8 - Marketing Research: Insights to Action (Begin)
Chapter 7 - Understanding and Reaching Global Consumers and Markets (Finish)
Note 1: Lecture 12 ends on page 113 in the Lecture Notes and on page 207 in the Textbook.
Note 2: This ends the material that will be on Mini-test 6.
- Mini-test 6 will cover Lectures 11 and 12, which is pages 95 to 113 in the Lecture Notes, pages 165 to 207 in the Textbook, and Business/Marketing in the News.
- Mini-test 6 OPENS at 8 a.m. on Friday, Feb. 25 and CLOSES at 11:59 p.m. on Tuesday, March 1.