Chapter 6 - Understanding Organizations as Customers (Begin)
Chapter 5 - Understanding Consumer Behavior (Finish)
Note 1: Lecture 10 ends on page 95 of the Lecture Notes and page 165 of the Textbook.
Note 2: This ends the material on Mini-test 5, which will cover Lectures 9 and 10,
the middle of page 81 to page 95 in the Lecture Notes and page 132 to
page 165 in the Textbook (along with Business/Marketing in the News.
- Mini-test 5 opens at 8 a.m. on Friday, 2/18 and CLOSES at 11:59 p.m. on Tuesday, 2/22.
Note 3: This ends the material on Midterm 1,
which covers Lecture 1 to 10, page 1 to 95 in the Lecture Notes and
page 1 to 165 in the Textbook (without any Business/Marketing in the
News questions).
- Midterm 1 opens at 8:00 a.m. on Wednesday, 2/23 and has the LAST LOGON at 5 p.m. [NOTE THE TIME] on Wednesday, 3/2.
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