Chapter 7 - Understanding and Reaching Global Consumers and Markets (Finish)
Chapter 8 - Marketing Research: From Customer Insights to Actions
Note 1: Lecture 12 ends on page 113 of the Lecture Notes and page 206 of the Textbook.
Note 2: This ends the material for
Mini-test 6.- Mini-test 6 covers Lectures 11 and 12, Lecture Notes pages 93 to 113, Textbook pages 158 to 206, and Business/Marketing in the News.
- Mini-test 6 OPENS on Tuesday, October 11 at 8 a.m. and CLOSES on Tuesday, October 11 at 11:59 pm (to accommodate Fall Break).