Chapter 2 - Developing Successful Marketing and Organizational Strategies
(finish)
Chapter 3 - Scanning the Marketing Environment (Begin)
Note 1: Lecture 4 ends on page 50 of the Lecture Notes and 78 of the Textbook.
Note 2: This ends the material that will be on Mini-test 2.
- Mini-test 2 will cover Lectures 3 and 4, pages 30 to 51 of the Lecture Notes and pages 16 to 78 of the Textbook, including Business/Marketing in the News.
- It opens at 8 a.m. on Tuesday, September 13 and CLOSES at 11:59 p.m. on SATURDAY, September 17.