Note 1: Lecture 28 ends on page 293 of the Lecture Notes (we SKIP
Trends in Personal Selling on pages 292 and 293), and on page 591 of the Textbook (that is with "Follow-up" of the Personal Selling Process).
Note 2: This ends the material for the Final Exam.
- The Final Exam will cover Lectures 21 to 28, which is what is covered in Mini-tests 11 through 13, plus Mini-test 14 Ungraded Review (without any Marketing in the News questions on the final).
- That's pages 189 to 293 of the Lecture Notes (skipping Trends in Personal Selling), and pages 348 to 591 in the Textbook (skipping Chapter 17 - Interactive and Multichannel Marketing).
Note 3: The Final Exam opens on Monday, 12/12 at 8 a.m. and CLOSES on Thursday, 12/15 at 6 p.m. via Proctorio