Chapter 18 - Integrated Marketing Communications and Direct Marketing (Finish)
Note 1: Lecture 26 ends on page 262 of the Lecture Notes and page 511 of the Textbook.
- This ends the material for Mini-test 13.
Note
2: Mini-test 13 covers Lectures 25 and 26, which is pages 228 to 262
of the Lecture Notes and pages 417 to 511 of the Textbook, including
Business/Marketing in the News.
- Mini-test 13 opens at 8 a.m. on Thursday, December 1 and CLOSES at 11:59 p.m. on TUESDAY, December 6.
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