2022 Fall, MKTG 25010 - Lecture 20, Nov 7

From Lawrence Marks November 7th, 2022

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Chapter 12 - Services Marketing (Finish)
Chapter 13 - Building the Price Foundation (Begin)

Lecture 20 ends on page 189 of the Lecture Notes and on page 348 of the Textbook.

Note 1: This ends the material for Mini-test 10.

Mini-test 10 covers Lectures 19 and 20, which is pages 167 to 189 in the Lecture Notes and pages 307 to 348 in the Textbook and Business/Marketing in the News.
It opens at 8 a.m. on Tuesday, November 8 and CLOSES at 11:59 p.m. on Saturday, November 12.

Note 2: This ALSO ends the material on Midterm 2.

Midterm 2 covers Lectures 11 to 20 (without any Business/Marketing in the News) which is pages 93 to 189 in the Lecture Notes and pages 158 to 348 in the Textbook.
It is what was covered in Mini-test 6 to 10 and you can use the REVIEW TESTS to help study for this midterm.
Midterm 2 opens at 8 a.m. on Saturday, November 12 and CLOSES at 6 p.m. on Tuesday, November 22. PLEASE NOTE THE CLOSING TIME.

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