Chapter 12 - Services Marketing (Finish)
Chapter 13 - Building the Price Foundation (Begin)
Lecture 20 ends on page 189 of the Lecture Notes and on page 348 of the Textbook.
Note 1: This ends the material for Mini-test 10.
- Mini-test
10 covers Lectures 19 and 20, which is pages 167 to 189 in the Lecture
Notes and pages 307 to 348 in the Textbook and Business/Marketing in
the News.
- It opens at 8 a.m. on Tuesday, November 8 and CLOSES at 11:59 p.m. on Saturday, November 12.
Note 2: This ALSO ends the material on Midterm 2.
- Midterm 2 covers Lectures 11 to 20 (without any Business/Marketing in the News) which is pages 93 to 189 in the Lecture Notes and pages 158 to 348 in the Textbook.
- It is what was covered in Mini-test 6 to 10 and you can use the REVIEW TESTS to help study for this midterm.
- Midterm 2 opens at 8 a.m. on Saturday, November 12 and CLOSES at 6 p.m. on Tuesday, November 22. PLEASE NOTE THE CLOSING TIME.
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