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2022 Fall, MKTG 25010 - Lecture 19
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Lawrence Marks
November 2nd, 2022
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Chapter 11 - Managing Successful Products, Services, and Brands (Finish)
Chapter 12 - Services Marketing (Begin)
Lecture 19 ends on page 178 of the Lecture Notes and page 323 of the Textbook.
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managing products
services marketing
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