Chapter 11 - Managing Successful Products, Services, and Brands (Continue)
Note 1: Lecture 18 end on page 169 of the Lecture Notes and Page 308 of the Textbook.
Note 2: This ends the material that will be on Mini-test 9.
Mini-test 9 covers Lectures 17 and 18, pages 150 to 169 of the Lecture Notes and pages 279 to 308 in the Textbook, along with Business/Marketing in the News.
Mini-test 9 OPENS on Friday, March 18 at 8 a.m. and CLOSES on Tuesday, March 22 at 11:59 p.m.