Chapter 9 - Market Segmentation, Targeting, and Positioning (STP - finish)
Chapter 10 - Developing New Products and Services (Begin)
Note 1: Lecture 16 ends on page 147 of the Lecture Notes and on page 271 of the Textbook.
- This ends the material for Mini-test 8.
Note 2: Mini-test 8 covers pages 127 to 147 in the Lecture Notes and pages 243 to 271 of the Textbook.
- It opens on Tuesday, October 25 at 8 a.m. and CLOSES at 11:59 p.m. on Saturday, October 29.
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