Chapter 9 - Market Segmentation, Targeting, and Positioning (STP - finish)
Chapter 10 - Developing New Products and Services (Begin)
Note 1: Lecture 16 ends on page 147 of the Lecture Notes and on page 271 of the Textbook.
- This ends the material for Mini-test 8.
Note 2: Mini-test 8 covers pages 127 to 147 in the Lecture Notes and pages 243 to 271 of the Textbook.
- It opens on Tuesday, Octo
- Tags
-