Chapter 8 - Marketing Research: From Customer Insights to Actions (Finish) Chapter 9 - Market Segmentation, Targeting, and Positioning (STP)
Note 1: Lecture 14 ends on page 127 of the Lecture Notes and page 243 of the Textbook.
This ends the material that will be on Mini-test 7.
Note
2: Mini-test 7 covers Lectures 13 and 14, which is pages 113 to 127 in
the Lecture Notes and pages 206 to 243 in the Textbook plus
Business/Marketing in the News.
Mini-test 7 opens at 8 a.m. on Tuesday, October 18 and closes on Saturday, October 22 at 11:59 p.m.