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2022 Fall, MKTG 25010 - Lecture 11
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Lawrence Marks
October 5th, 2022
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Chapter 6 - Understanding Organizations as Customers (Finish)
Chapter 7 - Understanding and Reaching Global Consumers and Markets (Begin)
Lecture 11 ends on Lecture Notes page 102 and Textbook page 179.
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business to business marketing
global consumers and markets
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