Chapter 5 - Understanding Consumer Behavior (Finish)
Chapter 6 - Understanding Organizations as Customers (Begin)
- Lecture 10 ends on Lecture Notes page 93 and Textbook page 158.
- This
ends the material for Mini-test 5, which will cover Lecture 9 and 10,
pages 80 to 93 in the Lecture Notes and pages 135 to 158 in the
Textbook.
- This ALSO ends the material for Midterm 1.
It will cover Lectures 1 to 10 (without any Business/Marketing in the
News question), which is page 1 to 93 in the Lecture Notes and page 1
to 158 in the Textbook.
- Midterm 1 opens at 8 a.m. on Saturday, October 8 and CLOSES at 6 p.m. on Tuesday, October 11.
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