Chapter 2 - Developing Successful Marketing &
Organizational Strategies (finish)
Chapter 3 - Scanning the Marketing Environment (Begin)
This ends the material for Mini-test 2.
Mini-test 2 covers Lectures 3 and 4 (including
Business/Marketing in the News) which is page 32 to page 55 in the
Lecture Notes and covers the Textbook from the middle of
page 18 to page 81.
It will open on Friday, January 29 at 8 a.m. and CLOSE at 11:59
p.m. Eastern Time on Monday, February 1.