2021 Spring, MKTG 25010 - Lecture 26, Apr 22

From Lawrence Marks April 21st, 2021

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Chapter 18- Advertising, Sales Promotion, and Public Relations (Finish)
Chapter 19 - Using Social Media and Mobile Marketing to Connect with Consumers (Begin)

This lecture ends on page 280 in the Lecture Notes and the middle of page 562 in the Textbook.

NOTE: This ends the material for Mini-test 13.

Mini-test 13 covers Lectures 25 and 26 (including Business/Marketing in the News) which is the middle of page 248 to page 280 in the Lecture Notes and page 482 to page 562 in the Textbook.

It will open on Friday, April 23 at 8 a.m. and CLOSE at 11:59 p.m. Eastern Time on Monday, April 26.

Tags: advertisingsocial media marketing

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2021 Spring, MKTG 25010 - Lecture 26, Apr 22

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