2021 Spring, MKTG 25010 - Lecture 25, Apr 20

From Lawrence Marks April 19th, 2021

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Chapter 17 - Integrated Marketing Communications and Direct Marketing (Finish)
Chapter 18- Advertising, Sales Promotion, and Public Relations (Begin)

This lecture ends in the middle of page 265 in the Lecture Notes and the middle of page 522 in the textbook.

Tags: integrated marketing communicationadvertising

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2021 Spring, MKTG 25010 - Lecture 25, Apr 20

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