Chapter 16 - Retailing and Wholesaling ((Finish)
Chapter 17 - Integrated Marketing Communications and Direct Marketing (Begin)

This lecture ends in the middle of  page 248 in the Lecture Notes and the middle of page 482 in the textbook.

NOTE:  This ends the material for Mini-test 12.

Mini-test 12 covers Lectures 23 and 24 (including Business/Marketing in the News) which is the  middle of  page 224 to the  middle of  page 248 in the Lecture Notes and page 432 to page 482 in the Textbook.

It will open on Friday, April 9 at 8 a.m. and CLOSE at 11:59 p.m. Eastern Time on WEDNESDAY, April 21 (to accommodate Spring Break)