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2021 Spring, MKTG 25010 - Lecture 19, Mar 23
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Lawrence Marks
March 22nd, 2021
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Chapter 12 - Services Marketing (Finish)
Chapter 13 - Building the Price Foundation (Begin)
This lecture ends on page 195 in the Lecture Notes and the middle of page 371 in the textbook.
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services marketing
price foundation
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