Chapter 11 - Managing Successful Products, Services, and Brands (Continue)

This lecture ends on page 162 in the Lecture Notes and the bottom of page 312 in the textbook.

NOTE:  This ends the material for Mini-test 8.  

Mini-test 8 covers Lectures 15 and 16 (including Business/Marketing in the News) which is the middle of 144 to page 162 in the Lecture Notes and covers the Textbook from the top of page 277 to page 312.

It will open on Friday, March 11 at 8 a.m. and CLOSE at 11:59 p.m. Eastern Time on Monday, March 1